I'm Ida

I come from a family of entrepreneurs and have always liked building things, whether ​woodworking or writing code. My mom is Polish, my dad is Swedish, and I grew up ​bilingual and have lived in both countries.

After graduating high school, I got two undergraduate degrees, in economics and ​mathematics, in Sweden. I have always liked math, and applying mathematical rigor to ​answering economic questions appealed to me. I went on to get a Ph.D. at the ​University of Southern California, where I also met my husband during the first week of ​math camp.

When I started my Ph.D., I thought I wanted to be an academic professor and do ​research, but pretty early, I realized that I like to solve real-world problems and see the ​immediate impact of the solutions. This led me to work for various technology ​companies, from early startups to established companies like Zillow and Chewy, where I ​am currently an Associate Director on the Central Science Team for Outbound ​Technologies.

In addition to my work in technology, I am an adjunct professor at the University of ​Southern California, where I teach and develop undergraduate and graduate data ​science and big data econometrics courses. I also serve as the Consumer/Retail ​Roundtable Chair at the National Association for Business Economics, the largest ​international association of applied economists, strategists, academics, and policy-​makers committed to applying economics.

Principles

I love working from home, and I am passionate about creating a productive home environment where I can incorporate health and fitness into my daily ​life. I don’t believe in “life hacks,” but I do believe there are methods to make life easier. I try to organize my life around a few principles that have ​worked for me empirically.

There are  <br> no shortcuts
There are
no shortcuts
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Anything that promises quick and easy results of big magnitude tends to be bullshit. If it were possible to achieve big things without effort, everyone would do it. I like training handstands precisely because they exemplify this principle.
It’s not about motivation; it’s about discipline
It’s not about motivation; it’s about discipline
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Things will never happen if you sit on the couch waiting for motivation to arrive.
Separate the planning and execution phases
Separate the planning and execution phases
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If you try to revise the plan while executing, things become muddled. I separate the research and planning phases, and once the time to execute comes, I focus on going down a list of items I can check off.
Lifting heavy things improves the mood
Lifting heavy things improves the mood
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I love weightlifting and kettlebell workouts. Learning to lift requires attention to detail and technique and is also very meditative.
More is not better; better is better
More is not better; better is better
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This applies in many areas. Weightlifting is a perfect example – fewer honest high-quality reps are better than a lot of reps with bad form.
Begin the day with a conquest
Begin the day with a conquest
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We can get dopamine kicks from browsing social media or from actually accomplishing something. I try not to open social media before noon and start the day by working on tasks I planned the day before.
A controlled dose of suffering is good
A controlled dose of suffering is good
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My favorite method for overcoming resistance daily is the ice bath.
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